Featured Work About Contact A fresh take on online dating Unveil is a dating app that connects people through voice. Update: Unveil got acquired in June Problem If you look at most dating services in the market, there is one thing in common - profile photos are front and center of the experience.
This leads people to make a snap judgement based on looks, and put little effort to get to know someone. Tinder, Happn, Bumble App Store images First iteration At the outset of the project, we focused on defining key components of the app that will help us achieve our goal.
Create an alternative dating app that bring personality to the fore and encourage more meaningful interactions. Some of the early wireframes Once we got the early design iteration done, we gathered 26 participants to validate the concept and its viability.
Majority of the people looking for a serious relationship were very interested in the concept. This aligned with our goal and target group, and gave us the conviction to move to the next stage. Promotional video we created to generate interest prior to launch.
Alternatively, they can be imported to a bumble dating site center see section below. Adding "ad hoc" straps or services From time to time, it may be able to add an item to a quote that does not constitute as a SKU. The use of adhoc is not recommended for the simplicity of click at this page products and thereby bringing "real" SKU's - which are properly managed on future stories or sales, supplier PO's and when customers visit your portal.
Preventing snap judgement All user's profile photos are blurred in the beginning to prevent snap judgement. It's personal, intimate and paints a much more authentic picture of a person than photos or text.
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Sample flows of the final design Marketing Unveil For the launch, we focused on the Canadian market where we were able to leverage early beta users and used low cost marketing to grow our user base. We reached out to the press to promote our app and received coverage from Huffington Post, dating blogs and lifestyle magazine.
We also periodically uploaded original content on social medias to generate interest. This provided a good brand exposure where we were discovered by the press and users.
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